In a joint announcement, Juki America and Coloreel today revealed a partnership that will extend Coloreel’s innovative thread dyeing technology to the sewing industry.

Coloreel is the world’s only printer for on-demand thread dyeing. With Coloreel, Juki sewing machines can now access millions of precise colors in real-time.

"We’re excited about this expansion from embroidery to sewing. This agreement is a strategic milestone for Coloreel as we apply our technology to the broader sewing market. Working with Juki America allows us to leverage their robust market presence and technical expertise", says Torbjörn Bäck, CEO of Coloreel.

Juki’s distributors will get exclusive rights to market and sell Coloreel for sewing machines within North and South America.The first official installation of Coloreel paired with a Juki sewing machine will be at FABRIC Incubator in Arizona, USA, a leading fashion incubator and garment manufacturer that supports up-and-coming designers.

"Our collaboration with Coloreel marks a natural progression for Juki", says Masanori Awasaki, President and CEO of Juki America. "Pairing Coloreel's thread dyeing with our sewing solutions sets a new industry standard and opens up new possibilities in stitch design and precise color matching for our customers in the Americas."

Torbjörn Bäck, CEO Coloreel and Masanori Awasaki, President and CEO of Juki America

About Coloreel: 

Coloreel is a Swedish company with a technology that enables high-quality dyeing of embroidery thread on demand.

Founded in 2003 in Jönköping, Sweden, Coloreel begun as a research company. 2019, we successfully piloted our first industrial applications for instant thread dyeing, and since 2021, our focus has been on bringing this innovative solution to the global market.

Today, we are proud to serve customers in over 20 countries, including some of the world's most renowned brands. As we look to the future, we will expand our innovative technology to sewing, knitting, and weaving.

Our revolutionary products not only make the embroidery process more efficient, but also enables a seamless digital workflow and significantly reduces environmental impact. With Coloreel, embroidery producers can cut their water consumption by 97% compared to traditional dyeing methods. All while minimizing waste, storage space and scrapping.

Coloreel currently holds over 120 granted patents across 14 patent families in 45 markets. This extensive patent portfolio provides robust protection, making it challenging for competitors to develop similar products.

Click here to learn more about Coloreel.